Journalists and editors are always happy to consider relevant, informative, timely and appropriately-written press releases but it can be harder than it sounds for businesses to create releases that fulfil those criteria.

Having worked in the press offices of two blue chip companies and done press work for small-scale outfits (as well as having been on the receiving end of countless good, mediocre and thoroughly dreadful releases as a journalist), I can advise businesses on which of their activities might be of interest to the press, help the company identify appropriate media and create press releases that will maximise the chances of press coverage.

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